José Trinidad

A typical workday for José Trinidad Gonzalez, owner of "Beky's Bakery," begins at 5 a.m. with breakfast in the company of his wife, son, and five employees.  All natives of Mexico, José and his staff work side by side producing Italian and Colombian specialties in one of New York's most vibrant ethnic neighborhoods.  A successful entrepreneur whose business provides income for two families and employment for five more, José initially encountered a challenge common to many immigrant entrepreneurs-his lack of a formal credit history made it nearly impossible to obtain a traditional loan to get his bakery off the ground.

Looking beyond his credit history, ACCION New York and New Jersey recognized the potential for José's success in his previous industry and business experience-he had worked for nearly thirty years in a Manhattan bakery and had owned a shoe repair shop in Mexico.  A $6,000 loan allowed José to open his bakery and to begin establishing formal credit.  He hopes to someday purchase a house for his family, a financial goal that is within his reach thanks to his own hard work and support provided by ACCION.  

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